1. Regional pattern differentiation: the rise of emerging markets and the upgrading of mature markets
The global pet economy has exceeded **300 billion US dollars** (2025), and is expected to reach **500 billion US dollars** in 2030, showing a "dual track parallel" trend:
Europe and the United States are dominated by high-end: North America has remained the largest market with a 70% pet household penetration rate. European consumers pay attention to environmental protection and quality. There is a strong demand for organic cat litter and pet luxury goods, and the penetration rate of smart monitoring equipment has reached 18%.
- Rapid growth in Southeast Asia and the Middle East: The Southeast Asian market has risen with an annual growth rate of more than **30%**, and Thailand and Indonesia have become hot spots, but consumption is still dominated by cost-effectiveness (60% of users are price sensitive); the scale of the Middle East pet market is expected to reach **2 billion US dollars** in 2025, and the demand for cat supplies is outstanding.
2. Smart pet care: Technology reconstructs the way of caring for pets
The Internet of Things and AI technology have driven smart products to become the fastest growing track, and the global market size will exceed **US$15 billion** in 2024:
Health management revolution: Smart collars can monitor heart rate, body temperature and generate AI health reports (customer price $180-350), and sales in the North American market increased by 220%; the penetration rate of pet remote consultation platforms exceeded 40%, driving the demand for online prescription food and urine test equipment.
- **Scenario solutions**: Smart feeders and self-cleaning cat litter boxes (such as Litter-Robot, which costs $500) solve the pain points of "left-behind pets".
3. Sustainable consumption: Environmental protection and ethical procurement become competitive barriers
Environmental protection regulations and consumer awareness force the industry to transform green:
Material innovation: Under the EU's mandatory carbon footprint labeling system, the market share of degradable cat litter (corn starch material) reached 25%, and the premium space for plant-based litter pads was **30%**; Chinese brand Yiyi shares seized 22% of the European market share with recyclable cat litter boxes.
Circular economy practice: The brand Barkbox transforms pet nests with waste clothing, with global sales increasing by 30% in 2024 and a favorable rate of 95%.
- **Supply chain compliance**: The US "Secure Farm Bill" restricts Chinese vitamin raw materials (accounting for 90% of the world), and companies turn to Brazil and India for alternative suppliers.
Future competition core: In the double helix of intelligence and emotionalization, companies need to build a moat with **"deepening technology × deepening emotions × green compliance"**. When a pet dog's health collar is connected to the owner's mobile phone in real time, and when the carbon emission label of the cat litter box affects the purchase decision, the global pet economy has leaped from basic feeding to a new era of **"quality of life solutions"** - its essence is not only consumption upgrading, but also the value reconstruction of symbiotic relationships by human society.
Written by: Luna
2025.6.17
